On the four months is a big brand Google penalize companies to learn from failur

everyone has been very easy to think that Google will not punish those who would copy the contents of the small site. In reality, however Google penalty goal also includes some big brand company's Web site.

1: BMW

a large luxury car price tag also can not understand the anger of Google when Google found that BMW's German site (BMW.de) is find hidden text and the entrance portal, and filled by keyword to achieve greater flow approach. Google made a bit of time to punish the web developers made a lot of time doing. Imagine, when they woke up this morning found that they become high-profile site pr 0 is how surprised. BMW to correct the problem, Google on their normal collection site.

2: Newsday.com

2008

Witnessed after the attack site summary and lessons learned

I have to do a station some time ago, long ranked first, every day, see the article, the chain is updated daily, but some days that flow far fewer, go see the next log, found that users Click on a page when a direct jump to other sites, this site and my site is the same industry, the moment well done, as had been previously attacked things, so people immediately think of the site where the malicious code to change my , is a SEO means of attack, my site is more commonly used DEDECMS management system, management of these systems are generally used, there are many loopholes, many people know, I usually do not pay much attention to a class of patched things, the results do not on a careful shot.

I've had a similar experience in handling, so that problem, I immediately see the page source code and found no jump code, see the JS code has nothing to find, view the FTP user password, no problem It seems that people do not do too much damage must, not tamper with other parts of the site, I was to jump straight to that page, look at the code and found some to be encoded JS, and then find a corresponding database table , downloaded to restore the database, and then replace the code, and finally back to normal site. Of course this is not enough to know the site is now normal, but inevitably some dirty tricks in the back, so I can not just relax and find someone else to the site kind of Trojan horse and back to DEDECMS upgrade to the latest version, and then give the site marked the latest patch, do so only after more thorough to prevent falls from happening again.

just want to say that such a thing to do is to SEO website traffic, ranking, conversion rate well, but do they usually have many competitors, the competitors will use high quality normal way to fight with you, next up will mimic the way we update the site and layout, and then summarizes some of their characteristics to fight with us, but if you run into some of the more eye-bad people, Zaihen a little, maybe will use improper means to attack our site.

now more developed and popular networks, some of the more simple hacking techniques online estimate will have a little look, but there are many SEO thugs, specifically for a good website ranking attacks, especially some of the popular words, interest is relatively high, the way you block someone else rich, and attack your site is not surprising. I run into something like this is a relatively simple, not too big of an attack damage, but also relatively easy to find, but they tend to use those means of various, very hard to detect, and some are hard to find, leading to lower site right or can not access the site and the interests of our own great harm, so we must be careful embankment. Now I tell everyone I know some of the SEO to prevent attacks and some personal experience.

one, as I run into this, the use of site vulnerabilities on the site to modify the code or files, to the detriment of the interests of the site, such as shielded spiders, tampering ROBOT.TXT documents, case of this thing, as long as there usually pay attention to the development of the site, in the event of problems, react quickly, and then find the problem is relatively simple, little damage, modification is not difficult.

two, DDOS attacks, but also an attack I had encountered, are hacking techniques, due to the previous understanding of the relatively small, my site is crazy attack, the servers are in a paralyzed state, unable to access several days have passed, and I have been down the right website, then recover spent a month's time. DDOS translation called distributed denial of service attacks, is attacked by a number of DOS attack on a server source on the formation of a DDOS attack, DoS attack There are many ways, the most basic DoS attacks is the use of reasonable service request to take too much service resources, so that the server can not handle legitimate user commands.

Third, there is for search engines, and now the domestic search engine technology is not perfect, for some vandalism can not clearly determine, prone to manslaughter.

1, 301 Jump others using some spam or porn sites jump in our site search engine is easy to misunderstand our site, multi-point jump in the number of sites, might lead to lower our website the right.

2, to brush our web site traffic, it sounds not have a problem, brush flow better ah, but if traffic suddenly rose, then, can easily lead to the search engines pay attention to, will find cheat site , resulting in lower right or lower ranking.

3, the Web site frequently to submit to search engines, you know, generally we will be right on the site submit your site to the early search engines, to attract the attention of search engines, included to enhance the speed, but if you frequently submit to search engines, search engines frequently to run, and the site was not any update, it is easy for search engines have a bad impression, it may lead to a proliferation down the right.

4, on the site outside the chain to a large number of spam comments.

Fourth, write a large number of posts made in forums and blog, the content is posing as consumers on our website over the customer, and then talk about some of the ill or slander web site products, thus affecting the efficiency and the brand site reputation. I have come across this before, only more Jiaoren post to find a bad forum post or suppressed complaints moderators to delete that post.

five sites linked to the horse, the site will often pop up some ads, and search engine algorithm updates this year, and the punishment for such a great site, is likely to be down the right, so that website to find out in time when the bad code, delete.

final say is in the country, for its own sake, so some people are still dry, so usually have to be backed up to the site, the event will not encounter unexpected surprise, my own past too lazy to back up, then once hung several stations, these stations are only backed up on the site early, then no backup, and transmits it up, what articles are less than N, the customer is always open Web page 404, and included significant decline, it is a tragedy. So backup is necessary, but should always back up. But also a lot of attention to what their own website, especially ranked first, second site, to avoid being black.

article published in Fuzhou by the Schindler printing http://www.fzywzx.com, reproduced leave the connection!

Inside Baidu launched the real purpose of statistical

flow statistics are to be installed on each site, these monitoring sites in all aspects of our data it is too important, but also introduced some time ago Baidu Baidu statistics, I believe we all understand in this regard, in fact, Baidu statistics function is relatively well, especially in heat Click map useful. However, recently launched SEO recommend that a little pull, and we estimate the jump to listen, anyway, not the letter on the line too. In fact, statistics Baidu launched the beginning when I was thinking, it is the real purpose of statistical tools to do what, in fact, there is little in this respect the idea yesterday, with the group in the SEO expert who has communicated with some of my views, we all came to agree , the following give us something about how I look at Baidu launched the real purpose of the statistics.

give you two pictures on it,

I believe we can see from the picture, and webmaster tool to query the data with Baidu, the query statistics differ significantly are generally included with the webmaster tools check the background statistics than in Baidu see a lot less, give us to see a map,

From the above picture you can see statistics Baidu Baidu will promote a Jiqiu out, so take a such a way, if you do not install Baidu statistics, you can not really know how much your site is included . Therefore, the majority of owners have to use force statistics Baidu, Baidu This trick really is absolutely. Baidu also that we guess is more difficult to analyze other people's sites, so we are not easy to understand search engine algorithms, of course, I think many people would argue I have a collection did not affect on the rankings, this is just a personal point of view.

Baidu launched now turn to the real purpose of traffic statistics tool bar, very simple, first of all ask ourselves why the statistical tools to install, many people told me, sure thing is to analyze the data. The problem is not solved yet, we installed statistical tools to analyze the site data, Baidu aims not? Google has spent a great deal in this effort to do some of the plug-in, is to collect site data, and analysis of user shape as the only way in the shortest possible time the user wants the results to the user. Baidu launched the flow statistics is true, Baidu did not previously released statistical tools, it can only monitor the traffic from the Baidu search in the past, not the other way from the monitored site traffic, if you installed the Baidu statistics tool, it can monitor all traffic to your site. However, the current may be due to collect their data is not perfect, this algorithm has not fully played out, the situation should be just the tip of the iceberg. So I suggest that you do refuse collection points, a bad user experience, do not install the Baidu website statistics, so will adversely affect your website. If you are a regular site, the user experience good website, then you install Baidu traffic statistics will be very good.

In fact, statistics from the Baidu launch more importantly, what can be seen, is actually very simple, Baidu has introduced statistical purposes, to explain, then from its purpose can be seen in the collected data is not To analyze the shape of the user to analyze the user form is not that create a good user experience, so the conclusion is clear to the statistics released Baidu user experience is king of the times coming soon, we can no longer think of a simple key word ranking, it should be another way of thinking, all the user as a starting point. A chance to share with you inside the hidden statistics in Baidu optimization techniques, the article content from thirty-eight funny network http://888gx.com/original feed, please indicate the source, thank you.

Summary of two years experience in website optimization analysis of common probl

seo has 2 years in time, 700 days and nights around the corner so pounding the keyboard from the fingertips slip past, look back the past, like yesterday.

and search engines as often deal with grass-roots, reduce or even stop the collection of sites included, to stop or even a snapshot correction, page by search engine shield, hang from the chain-volume, top ups and downs, but standard issue, Because of these reasons have been too bitter, too desperate, or even thought of giving up, not the suspect is not suitable for owners? after all, is hard but I survived the 700 day and night.

for the owners in terms of two years' time is short, and it is long, the last two years I know the website can also be optimized for better ranking and traffic, and he is going to do a This year I used to Google search, this year I know what it meant to adhere to, what is faith, which I learned to perform two years, two years so I understand what it meant to the team, I met two years a profession called optimization, a man named webmaster (roots), I learned two years' growth is greater than the success of "the past two years. Two years to do too much.

sky had that cock, cock and sleep the day vividly, am still updating the original, still for that few outside the chain in the major forums, blog struggle, still dark get up and check collection, check the day seems like yesterday outside the chain, then, just to complete the task only. Trance for two years has passed, I do not know since when, but before those who do not want to face the tedious work to gradually become a habit, a part of my life, every day is always repeating the same thing as before, and my heart very practical.

Art of War says: "victory or defeat is standard issue", do the same is true owners, changes the face of search engines, you know there is a word called "egg set." Reduce or even stop the collection of sites included, to stop or even correction snapshots, home shielded by search engines or even the whole station was shielded, hang outside the chain-volume, top ups and downs is growing every webmaster must go through the ordeal. Estimated to have a lot of new people and I just started doing the same seo practices and ideas when it encountered the search engines right down (let it be said to be down right), or punishment and other emergencies, since the disorder is often feet, disease styled, the major webmaster forums to help hair paste, do not consider whether the site itself there is a problem, with predictable results.

concluded after two years of failed and successful experience with their own continuous learning, are also considered to summarize some of their own experience, and the big compared to God, may not be worth mentioning, but as long as give little new thinking on Henzhi Zu, the following two years to optimize my process to be a frequently encountered problem analysis and solution, hoping to guide the part of the new less take some detours.

website problems, general search engines mostly down the right or to punish, mainly in four aspects:

one, the site contains disorder

1, a slight punishment

symptoms: include normal, decreasing instead of increasing the number included.

Analysis: The new station weight low, a collection of content not yet released, or internal article pages, the surface similarity is too high or collection of articles, mostly, usually appear in the new station, this rare old station conditions

Solution: This problem is not serious, a few original articles updated every day, the next search engine update will improve. (Some points may need special back 1 month)

2, included stop, stop or even a snapshot correction

symptoms: daily updates, is not included snapshot stopped.

Reasons: collected all the basic content of the site the lack of blood, or Website frequency is too high, or garbage outside the chain (chain + Friends + other signature chain link) more, or more dead links , by search engines apply a small punishment, do not tension, the old station and sometimes also the word symptoms.

solution: a comprehensive analysis of and under the outer chain within the chain, if the revision is related to the industry, you do not have to change back, and insisted the original update, waiting for collection. In addition, introducing a negative solution, create a title and description Internet no words, inside pages are also written a word about this article, fiercely attracted by spider, tell spiders, come on, there are to eat! ( I've tried, you can come back to punish less serious)

II Home is K

symptoms: can not find the site search engine Baidu home page

Reasons: more in the new station, the old station weight high, generally does not appear such a phenomenon is optimized for search engine friendly way, or to over-optimization.

solution: good to solve this problem, modify the server's host header index to other pages, but this page is not optimized over-oh.

Third, a large number of sites outside the chain hang

symptoms: the number of peaks and valleys outside the chain of low, or even lost more than half

Reasons: outer chain quality is not high

Solution: Remove garbage from the chain, establishing high-quality external links

four sites all pages are K

symptoms: search site in the Search engines can not find the content

Reasons: Oh, the more tragic, the question a bit grim, this problem usually means that your site is certainly there is a big problem. Even without optimization over the site itself, certainly there are many structural problems.

solution: to encounter such a problem must be restored to their original site to remove the extra links to modify the site framework, adhere to the original update, wait for re-crawling spider and include your site in general this cycle will very long. If the site domain name is not very important, consider replacing the domain name, re-submit the search engines.

not experience the so-called wind and rain, how rainbow, grass-roots life is boring, day after day, repeating similar work, the roots of life is happiness, when one day, your site can Many people are concerned about being able to bring more knowledge and happiness, they must be happy to see you smile!

I wish all the grassroots happy!

article by the treatment of gallstones network http://www.kaf9.com original owners, reproduced, please respect the results!

Detailed yesterday fully open platform Baidu webmaster

yesterday (September 16), the end of closed beta Baidu platform owners, to officially open the majority of the owners, but also by sitemap.baidu.com for the domain name for the new domain name zhanzhang.baidu.com. Baidu owners fully open platform for the majority of the owners friends is a good thing, we should not be the first time for the closed beta invitation code and tangled, the other also means that the majority of owners can more easily through the owners of the Baidu platform Submit your site's content, and the new features also help.

the full liberalization of the original owners of this tool: Sitemap, URL optimization, website security testing, submit your site to increase the channel based on the Ping and free functionality of the code, Of course, the original features have also done some fine-tuning. Change is not too big, but still fully open for all of us great help, and here I make a detailed analysis on it.

one, Sitemap

establishment of submitting a Sitemap help to guide the search engine spiders crawling your website, made a noise reduction processing, which is Search engine friendly action, under the proposal we have submitted a Sitemap to your site Baidu webmaster platform, where to set the update frequency and the address data file, the current can be submitted up to 200 sitemap file, submitted to do a complete test, if successful This indicates success. Unsuccessful will tell you why, and the picture shows a Sitemap to add new data interface, the interface than the closed beta period, made an adjustment function the same, individuals feel more simple operation, improved user experience.

Sitemap is a very good webmaster tools, a lot of friends during the closed beta feedback is included after submitting a Sitemap has been greatly improved, including myself, too, shows that standardized operations, providing search engine friendliness important.

Sitemap little alternative use: Before I share a friend also mentioned site does not include the issue of consultation, and sometimes their own for some reason was sealed in a region of the IP, then the problem, robots did not prevent the spider, but the site is not included, many owners will not move with the IP link and feel included not find the problem. . Under such circumstances owners can see the first reaction is to stop the platform Sitemap crawl, if prior to normal, now stop where you may stop a spider. This is to prevent the move and not easy to find some small details of the investigation methods used by small.

two, Ping function

Ping function is a newly added feature, Pingping XML_RPC standard protocol is based on an update notification service, the content for your blog updates quickly notify Baidu, Baidu in a timely manner in order to capture and update.

this feature in fact have a lot of blog that appears above the mass, I remember some of the blog has a mass above this option: Ping sent Bowen to Baidu and Google. This is also a nice feature to guide the spider to crawl the content, but this functionality and Sitemap, is to promote, rather than the decision to submit course better not to submit, not to say that you spider does not blog.

transmitting the address should be noted that:

1, all the blog providers are included in the Baidu search within the blog.

2, Baidu blog search standard will be submitted as soon as possible, remember the standard.

3, Baidu can not guarantee collection of submitted blog.

three, URL optimization tips

this function when in the closed beta already, it is equivalent to the SEO Baidu statistics suggest, can help station owners to provide some of the aspects of the optimization, only suggestions, of course, to owners of specific grasp, this feature opens up the speed measured contrast is changed, it seems also made some improvements.

URL optimization tools to analyze large, mainly from the six recommendations are given six large were: URL length detection

, static page parameter detection, Meta information improve the level of detection, Image Alt information detection, Frame information detection, Flash text detection.

Fourth, the site safety inspection

site safety inspection to be honest I did a few stops to do the detection, are not unusual, do not know site safety inspection is to determine, but one thing is sure, the black chain for hanging can not be detected processing. I had a night with friends to hang a black chain of stations to do the sample, the test is as follows:

However, the fact is that the station was indeed linked to a lot of black chain, remember write source code that the word is not the Link Link, see front page for fear you misunderstood, referring to the next. Part of the black chain screenshot as follows:

as fast 5:00, and I do not find a site for testing of different forms (such as linked to the horse, a virus), But little can be sure, was hung with black chain is not detected, then we in the daily management of how to detect whether the site is linked to the black chain and how to prevent:

1, there are many sites on the Internet monitoring tools, some web pages do monitor and make changes to remind a certain role in the prevention and detection.

2, Using query tool dead links, dead links web query tool will run again in the connection, you can see these connections have not unfamiliar. Of course, you can also see the source code, but I still recommend using check dead links, because he is to extract the connection, see the source code more easily than you.

3, periodically check the FTP file modification date, if you have not modified anything, but suddenly there is a recently modified files, and this is suspect, while prevention can always change your password, FTP password do not set too simple, easy on the password, if you really are not allowed to draw the line, you can download an FTP scanner, take a look at how to set the tool to do brute force dictionary, these are what you have to understand, you can not have these tools , but be sure to understand the mode of attack, to avoid becoming the object of attack.

4, when found to be linked to a black chain, the timely removal, but it depends on whether the IP, the same below this is the case, if any, that is a problem with the server, you can contact the service provider to solve. (This is not just black chain, hung like horse removal process also applies)

five sites submitted to Channel

this has always been there, in the Some search engines have a web site that day to submit the page, the main role is to provide their own website Baidu, Baidu included to promote their own website content, not too much of this nutrient, under normal circumstances, you remain in an active site The next link will be able to lead past the crawling spider. The submitted site than generally considered faster. Submit channels is quite similar with the Ping.

six, free search code

Although the owners of this platform is new content, but also long before there's a little do not fly, the reason that he does not fly because this is the contents of Baidu Union, in the Baidu Union, there is a "Search Promotion Cooperation" (http://union.baidu.com/product/prod-search . html), it is paid to promote, in the page that says more exciting then:

webmaster platform in the emerging" free search code "I did not see the promotion of cooperation with the Baidu search for any difference, other claims are similar, the only difference is you make money, one is free to use your code.

but there is such a difficult to explain the industry's argument that Baidu has a natural product of their own preferences, the site added a code that will help Baidu Baidu recognized, this person will not Baidu make a positive answer, there is no way of knowing.

platform in addition webmaster webmaster help in the few points I do not go into, I believe we did not already know before the owners platform and implemented, this move by the network www.sx Taiyuan -by.com original, first A5, reproduced, please keep the link, and then during the day to share with you QQ: 1660522481

Baidu statistics on the latest features "website speed diagnosis"

statistics statistics as Baidu launched Recently introduced some very useful tools, such as SEO recommendations, search word ranking, Baidu included the amount of inquiries, see today into Baidu Statistics "website speed diagnostic" tool, could not test the next.

site speed diagnosis

use of statistics in the Baidu website speed test results on my site

test point: Beijing Telecom, Beijing Netcom (Baidu spider crawling may not be so good)

for the site to enhance the speed, performance improvements for web pages have a significant role, web speed score The higher the better the performance page, then the crawler under the same conditions, the number of reptiles may be more, then, may be better included in the amount of points. Baidu Statistics This website speed test tools and Google's Page Speed ??tool similar to the specific details have not done more.

I Page Speed ??test results for www.banjiagz.com score of 96 (the local network environment to a certain extent, will affect the outcome), statistics are in use Baidu's friends can go to test, This is online, do not install any plug-ins or tools, is still relatively simple, relatively complete test proposal, based on recommendations from the performance of their web pages to do next to improve, look below diagnostic suggestions.

site speed diagnostic recommendations

site speed diagnostic recommendations

diagnostic recommendations from the above option to open the project, You can see the details, which may be mentioned many of the details we had not noticed, and indeed these recommendations can improve your website performance.

In addition, the diagnosis of the proposed project is not part of the point's own web resources, such as site statistics code, share code, etc., these are the tools we use an external or plug-ins for web site statistical information or user behavior, So sometimes in the choice of external resources, we have to consider the next page he himself will not give too much performance impact.

Reciprocity: eliminate "common lot" optimization strategy

search engine optimization techniques to the emergence of overwhelming the Internet, have proposed practical and progressive, but also to circumvent the rules do opportunistic optimization, and even use many of the black hat to deceive the search engines to improve your site ranking. In fact, no matter worth mentioning is evil Ye Hao, continue to the present, the success of this practice a few, it caused everyone to follow. However, people often like this, can do less of why to do it? Others are successful, then the other can replicate success, so they appear repeatedly in a search engine that fraud ha means. However, although under the measures must also have policies, with the gradual improvement of search engine technology, "lucky hit" means to increasingly be stifled. However, due to the chaotic nature of the network tutorial, still has a majority of owners do not quite understand the specific rules of search engines, leading to the right or down every few days is a few K station. Ask why not? Where I want to say is, appreciate others doing optimization, teeth lips forget what?

1: For the blog sprocket view

on the sprocket, presumably, many owners are known, and there had been many to follow. Because it is through blog-based site increases sprocket-style weight quickly improve your site's ranking, and even "Baidu," we will see tens of thousands of information sheets. This time you are still thinking of doing the right sprocket to improve Web site re-do? The one hand, website optimization today, some well-known blog search engines to significantly less than the weight of the past. On the other hand, you know, through such methods can be rapid increase in fraudulent web site search engine ranking, search engines themselves do not pretend ears do not hear out of the window? Or that so far, still has part of the sprocket has results, but more often its mode of operation has long been "upgrading." If repeated with the same old way to do it, and finally no different from the cocoon of waiting to be down the right. Appropriate links to useful websites contrived weight increase, search engines will not be considered to be deliberately cheating, but only knew endless request, will bring disaster, website search engine optimization to challenge the rules of bottom line, whether the common lot.

2: For the link to buy the view

effects how to buy links, webmasters are well aware that, if it does not appear more links purchase transaction information. However, the search engine itself is against the phenomenon of linked transactions, because such an approach undermines the search engines to determine the weight of the basic rules. But doubts is that search engines punish such behavior on the one hand, but did not "market" to make any restrictions, has also only "eye, close one eye." Thus some of the unscrupulous owners will purchase a large number of links, but results were pretty good start, but there are many sites in the latter part of not being down the right, is to be directly K out of the station. Why not? Search engines can not easily determine whether the link to buy in, but if doing the obvious high-profile link does not meet changes in their circumstances, is just being told the search engine: I buy links, you are angry now! Do in fact benefit the people of some optimization, search engines do not try to influence the weight of the rules is not a problem, whether or common lot ah.

three: the original and the acquired pseudo-view

total is well known search engines give a higher weight of original content, and particularly for the acquisition is the offensive. Therefore, many owners have to put on pseudo-original collection of jackets, pretending to enhance the site original weight. However, seemingly lucrative pseudo-original, in the beginning there is a clear effect, but I do not know when it would have been down the right search engines, many examples of this type, right? Spend money on software pseudo-original, and even hired professional work write pseudo-original. But I want to say is, the search engine itself is not opposed to the collection, but against highly repetitive content acquisition, or the news media on the Internet Web site that the Lord has long been closed and done. The selection of the best collection, something that can not quickly increase the weight to the site. Little effort to find some information under the high-value content acquisition and collection, the effect of something that is not higher than pseudo-original, not even the same may not be original.

Four: For the optimization of the site's views

how to optimize your website, how to quickly improve your site ranking? Tutorial on such issues is absolutely no less than tens of thousands of information But I want to say is that, in tens of thousands of information inevitably there will be some errors in optimization techniques. Some old some of the owners will share their own experiences to write, but there are some people only know some of their fur is really on the rhetoric of a few, follow these tutorials do if optimized, would guarantee not just the opposite of. How do you optimize? If you are not very proficient in SEO, binary more owners here should recommend themselves as users, compared the search engine, to consider the issue from another angle, you will find more, it will not be optimized over search engine as being unfriendly to deal with. Reciprocity to do optimization, whether or face the consequences of common lot.

final binary join network of professional website development company Pilot Technology (www.joyweb.net.cn) that: sustainable site development and optimization of walking routes, Mo quick success, do not be too greedy, give each other a mutual respect, then the two will coordinate the development, any damage the search engine rules, but also must be brought to punish.