site optimization to improve traffic, ranking as the basis for the best in search engine optimization rules of construction, however not all sites are required to comply with this rule, such as: corporate site optimization, and sometimes even win the top bit, but not necessarily for enterprises of high commercial interest in return. Instead, we should emphasize here is that companies stand to do network marketing, website optimization should focus on the market, while holding the rate of conversion, so the company can only achieve maximum points optimization results:
one: corporate brand image
corporate image in terms of marketing, or today's power business of the Internet, always bring the user experience of the first impression, Therefore, even in the website optimization process, the companies first focused on brand image. And how to create a user in mind satisfied with the brand image? For ordinary Internet users is very simple, a good user experience is one of the biggest variable. Dedicated, specialized products and services, online customer support, will tell the user a range of information: I am very professional! Invisible among the minds of customers have been planted for you based on trust. And conversely, in the construction site there are some companies do not attach importance to the image of the station building, Kuangmeng do rankings, even though the last has a very bad position, but its brand image is indeed unsightly, even after the user is also skeptical of the view choose to leave,
II: to promote business confidence improved
remove user network in several well-known consumer sites such as Taobao, patted a class, I believe most users are cautious attitude have consumed. Power stations and medium-sized business how to earn the user a tug of war in the sub-trust, it is from the side of the station should not be ignored is the business of commercial value, can not trust companies to improve the user station, will be in the development of flood eliminated. How to enhance trust it? One: seeking truth from facts is the product, not exaggerated, not self-degradation; Second: Professional Contact: such as 400 calls, business QQ, the company fixed telephone, fax, postal companies, and precise The contact address. Although users may not make a long distance will be to confirm true or false, may only be through QQ to communicate, but it is important "status symbol."
three: comprehensive products to meet user needs
business electricity suppliers to do a field, it is necessary to do a full complement, and this way to the invisible Among retain more users, others can not easily be taken away. Take the "building site" company, to be provided to the user and not just build websites customized service program, should include the type of association: website building knowledge, as well as Mail, Web servers, domain name registration, database expanded services. Or a variety of user needs for additional products packages to different businesses face different price groups. In general, if there is a strong package comparable between the differences of, and the price difference is not large, corporate stations to select high-quality services will be. Meet the needs of users, will firmly hold to consolidate the basic rate of live market.
four: do not benefit from the corporate site optimization
the site optimization process, has seen a lot of companies with hundreds of stations on update website building information in order to attract spider's attention, increase website ranking in search engines. But I want to say here is that the search engine company stand for, that was very favored, no need large amounts of information will be updated daily with good rankings. Even one to two daily content updates, search engine will continue to get a good impression. The other hand, a lot of content that updates the site, its content be? Presumably many owners are clearly aware that its mostly a class of pseudo-original stuff. Although some of the pseudo-original can be recognized by search engines, but can get out of people's attention, after all, ah. How can the user access to web-related information, then do not read on the head end, is what kind of expression it? Take into account the user experience of search engine optimization, easier to enhance the site's users hold rate.
final binary join network of professional website development company Pilot Technology (www.joyweb.net.cn) that: corporate website optimization to do nothing more than good control of two things: the construction of the company's image, enhance user confidence, taking into account the search engine optimization can be, and in general corporate stations are relatively low competition, it is also much easier to optimize the real power to keep the user's business, but also because "service" rather than a stubborn search engine optimization.
No comments:
Post a Comment