now at a plastic surgery website, participate in and structure of the site, and colleagues together to learn, benefit, so write it down for all to share. Perhaps you can provide some good reference point for information. SEO For me, I think it is a concept, rather than a purely technical optimization, if you do the project in time, the content, structure, SEO's concept of the project outset, the combination, I think I can make site is more healthy. In addition, doing the actual project, a lot of time, in addition to these, it also requires a combination of marketing to do the actual project.
website structure
from now, now have taken the three-tier web model to design the structure of web pages and URL forms. Principle in the search engine spiders from crawling may use the depth of the search theory, we are almost in accordance with this road to go. This is a convention, and very mature, good architectural approach. Where directory name is generally two types of in pinyin name, a combination of names in English. Pacific network of plastic surgery now, this form of combination in English. Can be expressed in a simple three-tier architecture, intuitive. If the site map together with a large number of TAG, and breadcrumbs, so that the comb structure of the site can achieve very good form of expression.
key layout
keywords are all projects, to do SEO must face, and is the most important point, how to get the layout of your keywords Well, the decision of the site's ranking and traffic. In addition to analysis of other relevant keywords, then the layout of a large number of keywords, but also must play a decisive role. Web page by page about the structure of the conventional ratio. From the page design, we can use golden point, the page is about treatment.
how the overall project on how to make effective on the distribution of keywords?
Home is the site where the highest weight, but in fact, it is not up to the entrance flow. Home of the keyword, it must be done hot, short keywords. (In many sites, not to fight for popular keywords, but do it the long tail, the reason is because the positioning of each site is different so the keyword will be taken, as appropriate, the understanding.)
channel page, select the respective channels should be 2-3 keywords associated with the channel layout. Channel pages in general, the weight in general. Written title, keywords, description can be. If you use two domain names, to locate the channel can still important and relevant keywords. Details page, generate the most traffic of all sites where long-tail keywords are concentrated in this one. Therefore, this page design is still important. Details of specific pages, only a keyword, up to two or three, and two or three keywords, it must be progressive pattern of rings, such as: plastic, Shenzhen, Shenzhen plastic surgery hospital.
edit the details:
essence, search engines will never worry about their data are not sufficiently useful to search the contents of the user to worry about users abandon him, and to provide content, are Internet-based staff: editors to deal with. As an editor, at least to understand the following knowledge: keyword, TAG, within the chain, the original and pseudo-originality. So a good site, requiring the original and pseudo-original articles, adding keywords within the chain of reasonable and accurate TAG is a website editorial manager, stressed the need for duplicate content.
page marketing effectiveness:
landing page is a lot of e-commerce type of website that's a very important point. Such as the use of a large and obviously the purchase button, to attract users and generate clicks, such as the page opens the first screen, and pulled the next screen the user can make the button at any time point week, interact with, and so on.
Therefore, in many of the sites which, can be applied to this theory, we not only provide users with excellent content, but also help to provide the best means to allow users to shake hands with our service. Many of the medical industry to provide online counseling services. At our website www.ylmr.com/faq/this page, click on any one to enter questions and answers are a lot of design concept combines the landing page factors, to enhance dialogue with users and site factors.
but be worth noting that all points allow users more comfortable. This is a really good landing page, from this point on that our website is to be improved and progress. Write the first of these, even has a sense of hope to have some resonance.
original article, from the Pacific, edited by finishing cosmetic surgery network reproduced Please keep this line. Thank you.
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