Mall site optimization is often overlooked problem

With network marketing, B2C is more merchants, manufacturers use a lot of businesses built a mall. After completion they think they can store product promotion on the. In fact, this is a big misunderstanding, they never thought of website traffic come from. Advertising (whether online or offline advertising) it is expensive for the store, why not choose the free traffic? I believe we all thought of seo, website optimization on the Mall. seo is the highest cost of all the promotion, the promotion in contact with many mall operators are ignored and found a lot of problems here to share with you:

1, title optimization problem

The main contents of the general store is the product, the title of each product needs to have its own separate title, you tell search engines what this product, so the search engine database into the correct category. The preparation of the title, the title must be added in the product's full name and the information users want to know. Such as: [] NIVS R01 speakers on the market _ _ pictures offer price spike _ Nana shopping network authentic licensed; of course, this source is a standard, different industries have different users different products information of interest, you can refer to Baidu related terms to join.

2, alt tag optimization problems

alt tag is a picture of each annotation feature tells the search engine what this picture is the best specific point of this picture is. Another point of note is that each image must be different, many owners ignore the picture of the notes, in fact, make a picture the picture will bring unexpected traffic sources.

3, web catalog building

web catalog page, or call category page is a guide allows users to more easily find their desired products and brands, there is a function is to make search engines more efficient crawling web pages to improve the collection volume. But many small and medium sized mall to take such an important thing to forget.

4, sites within the chain optimization problem

many mall within the chain of friends that do not is to increase the ranking of popular and recommended rankings, these related products within the chain. In actual fact there are important points we can and will do a good effect, to the type of product need to add the chain, the brand can be added within the chain, which for the product term, the ranking of the word brand is very helpful and give A good user experience.

5, high similarity of site content page

website products are in fact roughly the same modules, and if the product is not much content can easily cause the entire contents of the page more than 50% are content with the other products are similar, which would come to serious consequences, this page has been search engine that is repeated page, no value. Therefore, the page content and other information on the product description must be detailed, articulate, not to say a few rough.

above I have come across some of the mall frequently encountered problems. If you have more seo, store operations, store promotion questions, please reply in this blog, or power-sharing business groups: 82,674,607.

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