title do seo optimization for a website is important factor, can be a good title determines the fate of a site in the future, so on the explicit wording of the title is particularly important. Many owners find that after a period of time to do their make up the selected keywords but not flow, or select competition keywords is too large and other reasons. This time they will modify their site title. To learn seo friends all know, change title to the search engine is very unfriendly. That in the end will be what impact it, then by my own practical experience to tell webmasters to modify the impact of a title on the site will be.
just created my site in a month's time, found himself the title written a serious error: Only one word or the name of the site, there is no index. I do realize that this keyword has no meaning, so the title will be big changes, can be said that a face-lift. After a few days, go check website information and found your site rankings disappear, Home collection was lost. So a lot of information and the query asked some webmaster friends, for the first time aware of how to modify title of Baidu has bad influence. Why? A new station just on the line, you determine your keywords is often classified search engine rankings. When your keyword ranking just stability on the amendment of the title, hoping to enter another word ranking, Baidu will find your site very helpful to the user's search for quality and content of your site orientation into question, while it reduces the weight of the site. Therefore, the new station should not modify the title.
in Jianzhan about five or six months, a new select group of keyword rankings are stable, but new problems arose. As a large selection of key words index, ranking optimization progress is very slow, very difficult to achieve a breakthrough. So once again modify the keywords, this time, a selection of words and the lower index to optimize long tail keywords, writing keywords is closer to the last. With previous experience in modifying later, Baidu had been waiting down the right, but this time is very unexpected. The day after the changes, modify the keywords will have a ranking, the ranking can be very good, a lot of direct access to the second page. Followed by Internet access to some information and compare your site summed up the situation: the site has accumulated some weight after the website title will not change cause a greater impact on the site or being punished, contrary to quickly acquire new words the ranking.
this title to a modified high-quality website traffic a lot, and this in turn can see the title of the site development. Continue to optimize a few months later, a little bit of traffic from Baidu to stable, but the conversion rate is very low. So I began to find a cause, and later found to be selected because of their wide range of products but not to make the delay do not increase the conversion rate. Summary began after thought, he decided only a class of products. So began the third site to modify the title, this time there are changes from the last few months, so few scruples, but also think about the way in practice the theory of the last draw. This time, all the selected keywords long tail of a class of products and low-index words. Changes after this began to observe the changes in all aspects, and sure enough the next day, still give a new keyword ranking, indicating that modification of the old site title is not a bad thing.
site today has been modified to optimize the final words, the basic stability of the rankings, conversion rate is slightly gone up than before. But there is a very strange phenomenon is that there are some of the previous keyword Baidu ranking, and good, but I do not have this title and keywords. In conclusion, come: changing the title will leave the "consequences" that is, the former will still have a few related keywords ranked at the same time spread the site a little weight. This is a bad thing or a bad thing? Can only vary by a station.
above title is my personal experience of the impact of changes on Baidu and summary of experience, and each time the title changes have marked the site of the progress and growth, of course, at the outset to select the correct words to avoid future change is the best. In their own experiences to others, remember that every time title changes for some time interval between the need, if you change the title of a very frequently in a short time in any search engine can not be tolerated, and even then was down the right k is not in doubt.
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